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2017 Morning Announcements Media Guide (PDF format)

Electronic-media continues to expand as teaching professionals seek daily updates on news and events shaping the K-12 education market.

Demographics
Morning Announcements subscribers and website visitors are the K-12 education professionals you want to reach, they're your prospects and your customers. Rather than weekly or monthly, these professionals want to know what's happening today! They keep themselves up to speed by reading the Morning Announcements email newsletter every school day.

Text Ads
The goal of a text ad is to deliver readers direct to your website. We encourage our advertisers to run multiple text ads in a single ad campaign. Multiple ads keep them fresh and generate more clicks all for the same price.

Text Ads contain a headline with up to 40 characters including spaces. The body of the text ad, including the headline, should not exceed 200 characters including spaces if the ad includes an image. If an image is included it will be 75 pixels x 75 pixels. Ads without images may contain up to 270 characters including spaces.

See a typical text ad to the right.
Click Here To See Another.

Banner Ads
If you're looking to build your brand, promote an upcoming event, or just make a statement, Banner Ads are ideal. Morning Announcements large banner ads (300 x 250 pixels) provide maximum exposure. Keep in mind banner ads typically generate many fewer clicks compared to text ads.

Banner ads are 300 pixels wide by 250 pixels high. The banner image should be a static jpeg or gif format with a file size not to exceed 60KB.

See a typical banner ad to the right.
Click Here To See Another.

Performance
When you place an ad in a magazine, your cost is fixed regardless of how many people read or respond to your message. Magazine ads can cost more than $5,000 per page. Print advertising has become the "great unknown" - you sense your ad is working, but if you place display advertising in more than one industry magazine, you seldom know:
  • How many prospects saw your magazine ad?
  • How many website visits your magazine ad generated?
  • If the copy of one magazine ad is more effective than another?
  • Whether your ad is working at all?
Feedback 24/7
When you advertise in Morning Announcements you get detailed feedback. We continuously track the number of views and clicks your text ads and banner ads generate. Our Campaign Tracking Software gives insight into whether your message is attracting attention - 24/7. And you can change your ad to refocus its impact.

For more information including advertising rates, please contact:

Joel Brown, Editor
jbrown@morningannouncements.com

James Leonard, Editor
jleonard@morningannouncements.com

Jeff Ferry, Publisher
jferry@morningannouncements.com
         
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